cards:
  - id: close
    title: "Close"
    subtitle: "Stop swiping. Start seeing."
    summary: "Close eliminates infinite swiping with AI-curated, intentional dating connections for people tired of being treated like a catalog."
    narrative: |
      All the big dating apps promised you the same thing: download our service, meet your match, uninstall us. You believed them. You're still here.

      Because being fed a list of strangers filtered through an algorithm was never designed to bring you to a stop — it was designed to keep you swiping, judging in a glance, forgetting with a swipe.

      We believe that connections are something more intrinsic and deeper than just pictures, bio and getting treated like a catalog. Maybe the seat next to yours on the train, the queue this morning, the almost-conversation across the room. All of this would become reality if there was a chance to make it so.

      Our goal is to actualize those moments through real dates curated by Close AI. The job to bring you closer to your ideal partner.
    keywords:
      - "intentional dating"
      - "stop swiping"
      - "AI matchmaking"
      - "meaningful connections"
      - "dating app alternative"
    entities:
      - "dating-app"
      - "relationships"
      - "artificial-intelligence"
      - "matchmaking"
    related_contexts:
      - "story"
      - "freedom"
    images: []
    labels:
      - "Close."

  - id: story
    title: "Story"
    subtitle: "The thread that ties us together."
    summary: "Close was built on the red thread of fate philosophy — everyone is a puzzle piece linked by an invisible thread, and AI helps find that unseen bond."
    narrative: |
      There are cultures that refer to the red thread of fate — the theory that there are people who were destined to be together since long before they met, linked by an invisible thread.

      That is how Close was created, on the premise that everyone is a puzzle piece, unable to fit anywhere until they find someone who completes them perfectly without trying too hard.

      There's no way to tell which puzzle piece that will be from their photos or their profile — it's not something visible; it is innate. Close AI helps to find that unseen bond with the one perfect fit for us.
    keywords:
      - "red thread of fate"
      - "destiny"
      - "soulmate connection"
      - "meaningful relationships"
    entities:
      - "philosophy"
      - "relationships"
      - "compatibility"
      - "destiny"
    related_contexts:
      - "close"
      - "freedom"
    images:
      - "/imgs/image4.png"
      - "/imgs/image6.png"
      - "/imgs/0f2113372bad8553d69318edb0f7e85a.jpg"
      - "/imgs/1575a9371387d81e2cbc37bda47c0fe9.jpg"
    labels:
      - "Story"

  - id: freedom
    title: "Freedom"
    subtitle: "Be who you are. Unfiltered."
    summary: "Close lets you be yourself without performance metrics or algorithmic visibility scores — genuine connections without the ranking game."
    narrative: |
      How about having an app that lets you be who you are? It's all about your likes and dislikes, no need for everyone to know how much engagement you have managed to gain or whether the algorithm is giving you enough visibility.

      Just you being yourself and performing for no one else but you, and still you find people who accept it whole heartedly. No ranking in the leader boards for matches, but rather genuine connections.

      That's the freedom traditional apps never gave you, because their entire business model depends on you staying single and swiping. Close defies this rule and offers freedom from catalogues, performances and from an immediate algorithm evaluation of your worthiness.
    keywords:
      - "authentic dating"
      - "no algorithms"
      - "genuine connections"
      - "be yourself"
    entities:
      - "psychology"
      - "social-media"
      - "dating-culture"
    related_contexts:
      - "story"
      - "express"
    images:
      - "/imgs/image5.png"
      - "/imgs/image.png"
      - "/imgs/66efd6c4df40e728e89f3d44c62b3838.jpg"
      - "/imgs/7d53573b684f9a0765c4c947e6580581.jpg"
    labels:
      - "Freedom"

  - id: express
    title: "Express"
    subtitle: "Your life. Your page. Your way."
    summary: "Express yourself through customized mood boards — your hobbies, music, films, and digital life curated into a page that shows who you really are."
    narrative: |
      Express yourself through customized mood boards — your hobbies, could be anything. You're the designer of your own page: photography, art, a memory vault of pics, your travels.

      Add your Spotify, your Letterboxd, your Steam — bits of your real and digital life that made you who you are. Cherish them.

      Close isn't asking what photo gets you the most attention. It's asking who you actually are right now, in this exact phase of your life, with these exact needs — because the people worth knowing were never looking for a highlight reel. They were looking for you, unfiltered, the whole time.
    keywords:
      - "mood boards"
      - "self expression"
      - "personality dating"
      - "hobbies and interests"
    entities:
      - "self-expression"
      - "creativity"
      - "identity"
    related_contexts:
      - "freedom"
      - "now"
    images:
      - "/imgs/image1.png"
      - "/imgs/image3.png"
      - "/imgs/8750a176fb5bbb4b17f559bc2d06fc7a.jpg"
      - "/imgs/8f714f8fd8bffea073dc8607d7ccbbbd.jpg"
    labels:
      - "Express"

  - id: now
    title: "NOW"
    subtitle: "Close the gap between almost and together."
    summary: "Close was created because connection has always proven impossible to capture in a profile card — sometimes compatibility is invisible. Close AI makes it visible."
    narrative: |
      I've always found it strange that the most important relationships in our lives often begin with the smallest moments. A conversation that took longer than planned. Someone who made you feel like you know them even when you don't know anything about them.

      Funny enough, most of us can trace our closest relationships back to moments that seemed completely ordinary at the time. I don't even know how I met my best friend. And yet, when it comes to dating, we've somehow come to expect that connection can be reduced to a profile.

      All traditional dating apps also set their agenda to matchmake to help you meet someone special. But the quest for connection has slowly morphed into profiles, first impressions, and a plethora of options. Swipe, Judge, Forget, Repeat.

      Perhaps that's because a bunch of strangers sorted by algorithm wasn't really meant to make you pause. It was meant to keep you moving. But the things that connect people seem to be inherently deeper than that. Deeper than photos. Deeper than bios. Deeper than being treated like a catalog.

      Maybe it's the person seated next to you on the train. The stranger in line at the bakery this morning. The near-conversation across the room. The possibilities that might have led to something, but couldn't because there was no way to close the gap.

      Maybe it's because connection has always proven impossible to capture in a profile card. Because sometimes compatibility is invisible. And sometimes it's hidden within the details we can't see instantly. That's what Close was created for.
    keywords:
      - "closing the gap"
      - "real connections"
      - "serendipity"
      - "AI compatibility"
    entities:
      - "relationships"
      - "serendipity"
      - "dating-philosophy"
    related_contexts:
      - "express"
      - "close"
    images:
      - "/imgs/98f344172753b2aa3be3f652981691d7.jpg"
      - "/imgs/b64fd467bfe42899aaa8a3a1dba0546e.jpg"
      - "/imgs/d24e4f61d3badf42ce5ffda4f5bff023.jpg"
      - "/imgs/channels4_profile.jpg"
    labels:
      - "NOW"
